Common Entrance Exam For Design (CEED) 2011 Question Paper

Common Entrance Exam For Design (CEED) 2011 Question Paper

Design Problem Solving
Question 5 [30 Marks]

Answer ANY ONE of the following questions A or B or C irrespective of the discipline you wish to pursue.
Problem Area: Product Design
Mobile phones have become quite popular as communication devices. Mobile phones do have great potential to address the special needs ofthe elderly.
Your task is to Design a new mobile phone for elderly.
a. Identify at least five distinct factors essential for designing mobile phone for the elderly. Write briefly in the space provided.
b. Generate at least three concepts through pencil sketches based on the factors identified above. Present these pencil sketches along with brief notes (if necessary) in the space provided.
c. Synthesize your final concept and present this through drawing, showing the overall form and the design of its interface.
Evaluation criteria:
1. Identification of distinct factors [5 marks]
2. Originality of your alternate concepts [10 marks]
3. Appropriateness of your final solution [10 marks]
4. Quality of your presentation [5 marks]

Or [B]
Problem Area: Communication Design

A new business venture wants to introduce an original health drink made from organically grown vegetables.
Your task is to Design a Logo/Symbol to capture the essence of this brand (you are free 1 choose a name for your brand).You can make use of text, graphics or both.
a. Identify at least tive distinct factors essential for representing the brand. Write briefly in the space provided.
b. Generate at least three concepts through pencil sketches based on the factors identified above. Present these pencil sketches along with brief notes (if necessary) in the space provided.
c. Synthesize your final concept of the Logo! Symbol and present this through drawing. You may use colours if necessary.
d. Design the graphics for the label of a one litre pack ofthe above mentioned health drink. You need to make use of your final Logo/Symbol in the design of the label for packaging. Present this in the space provided along with brief notes. (if necessary) Evaluation criteria:
1. Identification of distinct features [5 marks]
2. Originality of your alternate concepts [10 marks]
3. Appropriateness of your final Logo/Symbol [5 marks]
4. Clarity of your final Label/Symbol Design for packaging [10 marks]

Or [C]
Problem Area: Animation Desig

Tiger and sparrow are on the verge of extinction (belong to endangered species) in our country. It is necessary to bring focus and attention for protection of these species.
Create an interesting comic strip of live key frames involving a tiger, sparrow and poacher (a person who captures animals by laying a trap) with the use of text and images
a. Write the abstract of the story in tive lines.
b. Make at least three alternate sketches for each of the characters in the space provided
c. Represent your storyboard in five key frames in the space allotted. If necessary, you can make use of colours. Evaluation criteria:
1. Abstract of the story [5 marks]
2. Appropriate portrayal of the characters [10 marks]
3. Originality of your story board (text and images) [10 marks]
4. Quality of your presentation [5 marks]
Common Entrance Exam For Design (CEED) 2011 Question Paper

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