Subject: MANAGEMENT (:including Business Admn. Mgt./Marketing/Marketing Mgt./Industrial Relations and Personnel Mgt., etc.)
SYLLABUS AND SAMPLE QUESTIONS
There will be two question papers, Paper-II and Paper-III (Part-A & B). Paper-II will cover 50 Objective Type questions(Multiple choice, Matching type, True/False,Assertion-Reasoning type} carrying 100 marks. Paper-III will have two Parts-A and B; Paper-:-III (A) will have 10 short essay type questions (300 words) carrying 16 marks each. In it there will be one question with internal choice from each unit (i.e. 10 question from 10 units; Total marks will be 160). Paper-III (B) will be compulsory and there will be one question from each of the Electives. The candidate will attempt only one question (one elective only in 800 words) carrying 40 marks. Total marks of Paper-III will be 200.
PAPER-II & PAPER-III (A) [CORE GROUP]
Managerial Economics-Demand Analysis
National Income concepts
Infrastructure-Management and Policy
The concept and significance of organisational behaviour-Skills and roles in an organization – Classical, Neo-classical and modern theories of organisational structure-Organisational design- Understanding and Managing individual behaviour personality-Perception-Values-Attitudes- Learning-Motivation. Understanding and managing group behaviour, Processes-Inter-personal and group dynamics-Communication-Leadership-Managing change-Managing conflicts. Organisational development
Concepts and perspectives in HRM; HRM in changing environment Human resource planning- Objectives, Process and Techniques Job analysis-Job description
Selecting human resources
Induction, Training and Development
Exit policy and implications
Performance appraisal and evaluation
Industrial Relations and Trade Unions
Dispute resolution and Grievance management
Labour Welfare and Social security measures
Financial management-Nature and Scope
Valuation concepts and valuation of securities
Capital budgeting decisions-Risk analysis
Capital structure and Cost of capital
Long-term and short-term financing instruments Mergers and Acquisitions
Marketing environment and Environment scanning; Marketing Information Systems and Marketing research; Understanding consumer and industrial markets; Demand Measurement and Forecasting; Market Segmentation-. Targeting and Positioning: Product decisions, Product mix, Product Life Cycle; New product development; Branding and Packaging; Pricing methods and strategies.
Promotion decisions-Promotion mix; Advertising; Personal selling; Channel management; Vertical marketing systems; Evaluation and control of marketing effort; Marketing of services; Customer relation management;
Uses of internet as a marketing medium-other related issues like branding. market development, Advertising and retailing on the net. New issues in Marketing.
Role and scope of production management; Facility location; Layout planning and analysis; Production _planning and control-production process analysis; Demand forecasting for operations; Deterininants of product mix; Production scheduling; Work measurement; Time and motion study; Statistical Quality Control.
Role and scope of Operations Research; Linear Programming; Sensitivity analysis; Duality; Transportation model; Inventory control; Queueing theory; , Decision theory; Markov analysis; PERT /CPM.
Probability theory; Probability distributions-Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t, z, F, Chi-square tests.
Use of Computers in Managerial ,applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet-based applications.
Concept of corporate strategy; Components of strategy formulation; Ansoff,s growth vector; BCG Model; Porter’s generic strrategies; Competitor analysis; Strategic dimensions and group mapping; Industry analysis; Strategies in industry evolution, fragmentation, maturity, and decline; Competitive strategy and corporate strategy; Transnationalization of world economy; Managing cultural diversity; Global Entry strategies; Globalisation of financial system and services; Managing international business; Competitive advantage of nations;RTP and WTO.
Concepts-Types, . Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business-Concepts Government policy for promotion of small and tiny enterprises; Process of business opportunity identification; Detailed business plan. preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of sick enterprises; Intrapreneurship (organisational entrepreneurship).
Ethics and Management system; Ethical issues and analysis in management; Value based organisations; Personal framework for ethical choices; Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics.
PAPER-III (B) [ ELECTIVE / OPTIONAL ]
Human Resource Management (HRM)-. Significance; Objectives; Functions; A diagnostic model; External and Internal environment; , Forces and Influences; Organizing HRM function. Recruitment and Selection-Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up. Performance Appraisal System-Importance and Objectives; Techniques of appraisal system; New trends in appraisal system.
Development of Personnel-Objectives; Determining Needs: Methods of Training & Development programmes; Evaluation. Career Planning and Development-Concept of career; Career planning and development methods.
Compensation and Benefits-Job evaluation techniques: Wage and salary administration; Fringe Benefits; Human resource records and audit. Employee Discipline-importance; causes· and forms; Disciplinary action; Domestic enquiry .
. Grievance Management-Importance: Process and Practices; Employee Welfare and Social Security Measures.
Industrial Relations-Importance; Industrial conflicts; Causes; Dispute settlement machinery. Trade Unions-Importance of Unionism; Union leadership; National Trade Union Movement. Collective Bargaining-Concept; Process; Pre-requisites; New trends in collective bargaining. Industrial Democracy and Employee Participation-Need for industrial democracy; Pre-requisites for industrtal democracy; Employee Participation-. Objectives; Forms of Employee Participation.
Future of Human Resource Management.
Marketing-Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition. Role and Relevance of. Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and . Product Life· Cycle; Brands-Meaning and Role; Brand building strategies; Share increasing strategies.
Pricing objectives; Pricing concepts; Pricing methods . _
Product-Basic and Augmented stages in New Product Developments Test marketing concepts
Promotion mix-Role and Relevance of advertising Sales promotion-media planning and management Advertising-Planning. execution and evaluation Different tools. used in sales promotion and their specific advantages and limitations Public Re1ations-Concept and Relevance
Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members Wholesaling and Retailing-Different types and the strengths of each one; Emerging issues in different kinds of retailing in India
Marketing research-sources of information; Data collection; Basic tools used in data analysis; Structuring a research report
Marketing to organisations-Segementation models; Buyer behaviour models; Organisational. buying process
Consumer Behaviour theories and models and their specific relevance to marketing managers Sales Function-Role of technology in automation of sales function Customer relationship management including the concept of ‘Relationship marketing’
Use of internet as a medium of marketing; Managerial issues in reaching consumers/ organisation through internet.
Structuring and managing marketing organisations.
Export Marketing-Indian and global context.
Nature and scope of Financial Management
Valuation Concepts-Risk and Return; Valuation of securities; Pricing theories-Capital asset
pricing model and Arbitrage pricing theory Understanding financial statements and analysis thereof
Capital budgeting decisions; Risk analysis in capital budgeting .and Long-term sources of finance
Capital structure-Theories and Factors; Cost of capital Dividend Policies-Theories and Determinants
Working Capital Management-Determinants and Financing: Cash management; Inventory
management; Receivables management
Elements of Derivatives
Corporate risk management
Mergers and Acquitions
International Financial Management
India’s Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export-oriented units; Export incentives International marketing logistics: International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance. International financial environment; Foreign exchange markets; Determination of exchange rates; Exchange risk measurement; International Investment; International capital markets: International Credit Rating Agencies and Implications of their ratings.
WTO and Multilateral trade agreements pertaining to trade in goods: trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks-NAFTA, ASEAN, SAARC, EU,WTO and Dispute Settlement Mechanism.
Technology monitoring; Emerging opportunities for global business.